澳大利亚本田公司在2026年产品推出前与新机构重组营销。 Honda Australia reorganizes marketing with new agencies ahead of 2026 product launch.

本田澳大利亚通过新的“代理村”重组了市场营销，包括媒体领域由Zenith Media Australia负责，创意部门由Special Australia负责，公关部门由Burson负责，为2026年包括扩展混合动力、Prelude回归以及首款电动车在内的重大产品推广做准备。 Honda Australia has restructured its marketing with a new "agency village" featuring Zenith Media Australia for media, Special Australia for creative, and Burson for PR, ahead of a major 2026 product push including expanded hybrids, the return of the Prelude, and its first EV. 这一转变是在战略审查和竞争后进行的,目的是加强品牌能见度和消费者在拥挤的市场上的参与。 The shift follows a strategic review and competitive pitch, aiming to strengthen brand visibility and consumer engagement in a crowded market. Howatson+Co现在将只关注摩托车和动力设备。 Howatson+Co will now focus solely on motorcycles and power equipment.