Greggs发行了3.95英镑的圣诞卡, 免费的香肠卷赎罪, 以假日压力为对象。 Greggs launches £3.95 Christmas cards with free sausage roll redemption, targeting holiday stress.

Greggs推出了一个新的圣诞卡线,价格为3.95英镑,每条卡线上都有免费的香肠卷或素食香肠卷,可通过热活化码予以赎回。 Greggs has launched a new Christmas card line priced at £3.95, each including a free sausage roll or vegan sausage roll redeemable via a heat-activated code. 通过与Moonpig合作提供的卡片提供了个性化选择,比如在香肠卷的图象上加上爱人的脸。 The cards, available through a partnership with Moonpig, offer personalization options, such as adding a loved one’s face to a sausage roll image. 43%的人对秘密圣诞老人交易感到焦虑, 67%的人经常在最后一刻买礼物。 The initiative targets holiday shopping stress, with a survey showing 43% of people feel anxious about Secret Santa exchanges and 67% often buy gifts last minute. Greggs表示33%的受访者会欢迎香肠卷作为礼物, 10%的受访者说会让他们过圣诞节。 Greggs says 33% of respondents would welcome a sausage roll as a gift, and 10% said it would make their Christmas. 品牌的目的是通过细小、深思熟虑的手势来传播欢乐。 The brand aims to spread joy through small, thoughtful gestures.