網絡星期一创下创纪录, 美国网上销售142亿美元, 由大折扣驱动, Cyber Monday set a record with $14.2 billion in U.S. online sales, driven by big discounts and increased "buy now, pay later" use.

根据Adobe Analytics的数据,网络星期一预计将创下新纪录,美国在线销售额达到142亿美元,比2024年增长6.3%,此前黑色星期五和感恩节的支出强. Cyber Monday is expected to set a new record with $14.2 billion in U.S. online sales, a 6.3% increase from 2024, according to Adobe Analytics, following strong spending on Black Friday and Thanksgiving. 电子产品和服装的深度折扣,高达30%和26%的折扣,是驱动需求。 Deep discounts on electronics and apparel, up to 30% and 26% off, are driving demand. 尽管存在经济问题,但信用卡债务不断增加,使用“现收现付”融资的情况增加——预计假日销售额将达到202亿美元——使在线活动得以持续。 Despite economic concerns, rising credit card debt and increased use of "buy now, pay later" financing—projected to reach $20.2 billion in holiday sales—are sustaining online activity. 移动设备占在线支出的56.1%,预计美国假日支出总额将首次超过1万亿美元,尽管增长略有放缓。 Mobile devices account for 56.1% of online spending, and total U.S. holiday spending is forecast to exceed $1 trillion for the first time, though growth is slightly slowing.