英国汉堡链拜伦被21岁的投资者Akshat Tibrewala所拯救,他注射了2.5亿英镑,并计划全球扩张。
UK burger chain Byron saved by 21-year-old investor Akshat Tibrewala, who injected £2.5M and plans global expansion.
英国汉堡连锁店拜伦(Byron)位于七个地方, 21岁的投资者Akshat Tibrewala拯救了Byron, 他注入250万英镑,
Byron, a UK burger chain down to seven locations, has been rescued by 21-year-old investor Akshat Tibrewala, who injected £2.5 million and gained control, with Calveton UK keeping a minority stake.
连锁店因成本上升、大流行性后果和过去丑闻而面临金融麻烦, 现在该连锁店正在以菜单更新、更强大的数字营销以及包括迪拜在内的国际扩张计划重塑品牌。
The chain, which faced financial trouble due to rising costs, pandemic fallout, and past scandals, is now rebranding with menu updates, stronger digital marketing, and plans to expand internationally, including into Dubai.
该公司成立于2007年,曾经赚取8 000万英镑,其宗旨是围绕优质原料和英国根基重建,Tibrewala提到11月的积极势头和通过改善业务实现恢复的潜力。
The company, founded in 2007 and once earning £80 million, aims to rebuild around quality ingredients and British roots, with Tibrewala citing positive November momentum and potential for recovery through operational improvements.