麦当劳对8美元至10美元的鸡肉麦当劳(McNugget combo)的反弹, 归咎于物价上涨和价值认知下降。 McDonald’s faces backlash over $8 10-piece chicken McNugget combo, blamed on rising prices and declining value perception.

麦当劳对新的8美元10块鸡肉麦当劳(McNugget combo)提出批评, 顾客认为价格过高, McDonald’s drew criticism for its new $8 10-piece chicken McNugget combo, with customers calling the price excessive amid concerns over portion size, quality, and long drive-through waits. 公司认为,自2019年以来物价上涨是工资、食品和包装成本上涨的原因,此后又提出了更广泛的投诉。 The backlash follows broader complaints about rising prices since 2019, which the company attributes to higher wages, food, and packaging costs. 尽管全球销售额增长了3.6%,美国第三季度增长了2.4%,但麦当劳报告中低收入消费者的交通量几乎下降了两位数,原因是通货膨胀和经济焦虑。 Despite a 3.6% global sales increase and 2.4% U.S. rise in the third quarter, McDonald’s reported a nearly double-digit drop in traffic from low- and middle-income consumers, citing inflation and economic anxiety. CEO Chris Kempczinski承认, 饭食超过10美元会伤害价值感, 但该公司仍关注日常价值及行销以驱动交通。 CEO Chris Kempczinski acknowledged that meals over $10 hurt value perception, but the company maintains its focus on everyday value and marketing to drive traffic.