年仅三岁的小孩正在使用由TikTok推广的成人皮肤护理产品,从而引起对健康和发展问题的关注。 Kids as young as three are using adult skincare products promoted by TikTok, raising health and development concerns.

在TikTok趋势和影响力市场营销的推动下,美容品牌越来越多地以年仅三岁的儿童为对象,向十几岁前和十几岁前的儿童提供面罩和墨粉等皮肤护理产品。 Beauty brands are increasingly targeting children as young as three, fueled by TikTok trends and influencer marketing, offering skincare products like face masks and toners to pre-teens and tweens. 包括皮肤学家Molly Hales在内的专家警告说,儿童的皮肤仅需要基本的卫生和太阳保护,早期接触多种产品(有些含有刺激剂或内分泌干扰物质)可能会增加过敏和荷尔蒙问题的风险。 Experts, including dermatologist Molly Hales, warn that children’s skin only needs basic hygiene and sun protection, and early exposure to multiple products—some containing irritants or endocrine disruptors—may raise risks of allergies and hormonal issues. 一项研究发现,许多未成年人每天使用多达14种产品,包括昂贵的成人抗老化奶油,在病毒性“准备我”录像中经常宣传复杂的例行程序。 A study found many minors use up to 14 products daily, including expensive adult anti-aging creams, with complex routines often promoted in viral “Get Ready with Me” videos. 有些品牌声称提供更安全的替代品,而卫生专业人员则强调这些常规在医学上是不必要的,提倡不切实际的美观标准,并可能损害心理和身体发育。 While some brands claim to offer safer alternatives, health professionals stress these routines are medically unnecessary, promote unrealistic beauty standards, and may harm psychological and physical development.