年轻非洲人向社交媒体创作者求助, 而不是传统新闻, Young Africans are turning to social media creators over traditional news, reshaping information access.

肯尼亚,尼日利亚和南非的新闻创作者正在重塑人们获取信息的方式, News creators are reshaping how people in Kenya, Nigeria, and South Africa access information, with younger audiences favoring platforms like Instagram, TikTok, and YouTube over traditional media. 路透社2025年的一份报告强调,从评论家到专长专家的创作者越来越具有影响力,特别是在视频驱动的平台上,促使主要新闻渠道启动创作者网络。 A 2025 Reuters Institute report highlights that creators—ranging from commentators to niche specialists—are increasingly influential, especially on video-driven platforms, prompting major news outlets to launch creator networks. 虽然男性在全球影响者中占主导地位,但这一转变反映了数字媒体消费的更广泛趋势,其驱动因素是社交媒体的使用和对主流新闻业信任的下降。 While men dominate the most cited influencers globally, the shift reflects broader trends in digital media consumption, driven by social media use and declining trust in mainstream journalism.