中国2024年的单日电子商务销售年同比猛增57%,其驱动力是流游、智能小玩意和大流行后的生活方式趋势。 China's 2024 Singles Day e-commerce sales surged 57% year-on-year, driven by livestreaming, smart gadgets, and post-pandemic lifestyle trends.

中国的电子商务部门在2024年的单日活动期间增长强劲,其动力是流水直播,QiFei网络技术公司报告说,每年GMV的年同比增长57%,达到22亿元。 China's e-commerce sector saw strong growth during the 2024 Singles Day event, driven by livestreaming, with QiFei Network Technology reporting a 57% year-on-year GMV increase to 2.2 billion yuan. 服装和内衣带动销售,而智能家和3C电器由于政府补贴而激增。 Apparel and underwear led sales, while smart home and 3C appliances surged due to government subsidies. 户外和体育服装需求增加, 由后COVID生活方式趋势(如露营和城市步行)推动。 Outdoor and sportswear demand rose, fueled by post-COVID lifestyle trends like camping and city walking. 消费者,特别是Zen Z的消费者和妇女,将舒适、可持续性和价值放在优先地位。 Consumers, especially Gen Z and women, prioritized comfort, sustainability, and value. 在客户服务自动化的网上直播中越来越多地使用人工智能。 AI is increasingly used in livestreaming for customer service automation.