Loleia面对黑色星期五广告显示晒伤模型的反弹, 引起对澳大利亚推广不安全太阳暴露的担忧。
Loleia faces backlash for a Black Friday ad showing sunburned models, raising concerns about promoting unsafe sun exposure in Australia.
澳大利亚游泳服品牌Loleia正在接受黑星期五广告的检查,该广告展示了皮肤晒伤的模型,这引起了卫生倡导者和监管者的批评。
Australian swimwear brand Loleia is under scrutiny for a Black Friday ad showing models with sunburned skin, drawing criticism from health advocates and regulators.
这一广告引发了人们对不安全的阳光照射的关注,
The ad has sparked concern over promoting unsafe sun exposure, echoing a 2024 incident when another brand was penalized for similar content.
监管者强调,在一个发病率高的国家,广告,尤其是向青年广告,决不能低估皮肤癌的风险。
Regulators stress that advertising, especially to youth, must not downplay skin cancer risks in a country with high rates of the disease.
专家敦促时尚品牌在具有吸引力的视觉与明确的太阳安全信息之间保持平衡,强调其在公共卫生教育中的作用。
Experts urge fashion brands to balance appealing visuals with clear sun safety messaging, emphasizing their role in public health education.