沃尔玛测试在其AI购物助理Sparky中赞助广告以增加收入。 Walmart tests sponsored ads in its AI shopping assistant Sparky to boost revenue.

沃尔玛(Walmart)在6月推出的AI购物助理Sparky测试广告, Walmart is testing ads within Sparky, its AI shopping assistant launched in June, including a format called “Sponsored Prompt” that would integrate advertisements into conversational shopping. 这一举措是将AI驱动的客户互动货币化的更广泛努力的一部分,目的是随着电子商务转向聊天机引导的经验,创造新的收入。 The move, part of a broader effort to monetize AI-driven customer interactions, aims to generate new revenue as e-commerce shifts toward chatbot-guided experiences. 虽然尚未确认正式推出,但目前正在进行内部测试,以平衡与用户经验的融合。 While no official rollout has been confirmed, internal testing is underway to balance ad integration with user experience.