百事印度推出了Red Rock熟食店，这款高端厨师风格的薯片，融合全球风味，适合都市小吃爱好者。 PepsiCo India launches Red Rock Deli, premium chef-inspired chips with global flavors for urban snackers.

印度百事可乐已推出全球美食零食品牌Red Rock Deli(Red Rock Deli), 推出由厨师启发的优质薯片, 配有适合印度口味的异国口味。 PepsiCo India has launched the global gourmet snack brand Red Rock Deli, introducing premium, chef-inspired chips with exotic flavors tailored to Indian tastes. 当地生产的品牌以向日葵油和三种烹饪方法制成,可通过快速商业平台以60和125的价位提供。 The locally produced brand, made with sunflower oil and three cooking methods, is available through quick commerce platforms at price points of ₹60 and ₹125. 启动活动以城市消费者为目标,他们寻求高质量、创新的零食,并反映出市场向溢价和体验性零食的更广泛转移。 The launch targets urban consumers seeking high-quality, innovative snacks and reflects a broader market shift toward premium, experiential snacking. 这标志着百事可乐(PepsiCo)在新创企业日益激烈的竞争和对受全球启发的高质量选择的需求不断增长的情况下,在战略上向印度不断增长的溢价零食部分扩张。 It marks PepsiCo’s strategic expansion into India’s growing premium snack segment amid rising competition from startups and increasing demand for global-inspired, high-quality options.