AI正在改变新西兰人如何发现资讯, 减少网站流量, AI is changing how New Zealanders find info, reducing website traffic but boosting credibility-focused businesses.

AI正在重塑新西兰人如何寻找信息, 更多用户依赖 AI 工具, 例如聊天机和概览, AI is reshaping how New Zealanders find information, with more users relying on AI tools like chatbots and overviews that deliver answers without clicks, reducing website traffic for many businesses. 有些公司，如MoneyHub和律师事务所，AI推荐用户在寻求更深入洞察时的参与度有所提升，但也有公司因“零点击”结果而访问量下降。 While some, like MoneyHub and legal firms, see increased engagement from AI-referral users seeking deeper insights, others face declining visits due to "zero-click" results. 公司正在将重点从关键词转向在线名声、评论和内容质量,供AI引用,而Reddit等平台正在获得影响力。 Companies are shifting focus from keywords to online reputation, reviews, and content quality to be cited by AI, with platforms like Reddit gaining influence. 风险包括不准确的AI建议,如为不存在的旅行住宿订票,以及客户收到AI提出的有缺陷的咨询,特别是在法律和金融领域。 Risks include inaccurate AI recommendations, such as bookings for non-existent travel accommodations, and clients arriving with flawed AI-generated advice, especially in legal and financial fields. 随着人工智能的作用不断增长,企业必须优先考虑可信性和准确性, As AI's role grows, businesses must prioritize credibility and accuracy to remain relevant.