可定址电视通过针对3100万被忽视的美国家庭，提升了136%的广告互动率，并创造了7400万美元的收入。 Addressable TV boosts ad engagement by 136% and generates $74M in revenue by targeting 31 million overlooked U.S. households.

可处理的电视正在改变电视广告,使家庭一级能够使用经核实的数据,精确地确定目标,使流线电视和直线电视都错过的3 100万个美国家庭受益。 Addressable TV is transforming TV advertising by enabling precise, household-level targeting using verified data, reaching 31 million U.S. households missed by both streaming and linear TV. 一项DISH媒体研究发现,只有10%的广告预算转向了可处理的电视业,其参与率高达136%,从500K美元的预算中产生了74MM的增量收入。 A DISH Media study found shifting just 10% of ad budgets to addressable TV boosted engagement by up to 136% and generated $74M in incremental revenue from a $500K budget. 可处理的电视提供可衡量的成果,推动效率,在不增加开支的情况下扩大覆盖面,使品牌在分散的媒体环境中寻求经证实的影响变得至关重要。 Unlike ad-supported streaming, which has limited inventory and high audience overlap, addressable TV delivers measurable results, drives efficiency, and expands reach without increasing spend, making it essential for brands seeking proven impact in a fragmented media landscape.