2034年犹他州发起了2034年冬季运动会的品牌宣传,强调全州统一和区域场地。 Utah 2034 launched its branding for the 2034 Winter Games, emphasizing statewide unity and regional venues.

2025年11月24日,Salt Lake City 2034组织委员会正式公布Utah 2034年2034年冬季奥运会和残奥会名称Utah 2034, 标志着3000天倒计时的开始。 On November 24, 2025, the Salt Lake City 2034 organizing committee officially unveiled the name Utah 2034 for the 2034 Winter Olympics and Paralympics, marking the start of the 3,000-day countdown. 新品牌强调了全州29个县的统一,在盐湖国际机场推出了新标志和12英尺的艺术装置,标题为"犹他州一起壮观".该活动突出了奥运会在盐湖城以外的更广泛的区域范围,包括帕克城,普罗沃,米德威和韦伯县的场地. The new branding, emphasizing statewide unity across all 29 counties, was introduced at Salt Lake City International Airport with a new logo and a 12-foot art installation titled “Utah Together Spectacular.” The event highlighted the Games’ broader regional reach beyond Salt Lake City, featuring venues in Park City, Provo, Midway, and Weber County. 由Utah 2034牵头的这一倡议与LA28和美国奥林匹克和残奥委员会合作,还启动了正式服装系列,旨在展示犹他州的风景、社区精神和奥林匹克遗产。 The initiative, led by Utah 2034 in collaboration with LA28 and the U.S. Olympic and Paralympic Committee, also launched an official apparel line and aims to showcase Utah’s landscapes, community spirit, and Olympic legacy.