Wolloongong的具有讽刺意味的旅游广告运动引发了辩论,问到“你何必费心? ” 来提升能见度。 Wollongong’s ironic tourism ad campaign sparks debate by asking, “Why would you bother?” to boost visibility.

澳大利亚Wollongong的一个新的旅游广告活动,其标语是“你为什么要费心?” A new tourism ad campaign for Wollongong, Australia, featuring the tagline "Why would you bother?" 当地民众对城市食物、旅馆和体育队的贬低, 引发辩论。 has stirred debate after showing a local downplaying the city’s food, hotels, and sports team. 它由诚实的男孩创建,并受到挪威类似运动的启发,它利用干燥的幽默来反映当地对城市的低估。 Created by Honest Boys and inspired by a similar Norwegian campaign, it uses dry humor to reflect local underestimation of the city. Destination Wollongong的Jeremy Wilshire表示，这种极具争议的回应是有意为之，旨在激发讨论并在拥挤的市场中脱颖而出。 Destination Wollongong’s Jeremy Wilshire said the polarizing response was intentional, aiming to spark conversation and stand out in a crowded market. 虽然有些人赞扬其与年轻受众的智慧和效力,但另一些人则认为其语气太轻视。 While some praised its cleverness and effectiveness with younger audiences, others found the tone too dismissive. 这场运动成功地引发了广泛的讨论,实现了提高能见度的目标。 The campaign has succeeded in generating widespread discussion, fulfilling its goal of increasing visibility.