Z世代正在推动英国健康度假,推动了热水浴缸、桑拿的需求以及更高的价格。
Gen Z is boosting UK wellness staycations, driving demand for hot tubs, saunas, and higher prices.
现在的旅行者正在推动英国的健康度假激增, 热水浴,桑拿和冷水浴等设施的需求也在增加.
Gen Z travelers are driving a surge in wellness-focused UK staycations, with demand rising for amenities like hot tubs, saunas, and cold plunges.
根据欧洲最大的度假屋提供商Awaze(Awaze)的报导, 55%的英国订票现在都包括热浴缸 — — 比例在大流行前不到40% — — 每周费率提高51%,入住率提高45%。
According to Awaze, Europe’s largest holiday home provider, 55% of UK bookings now include hot tubs—up from under 40% pre-pandemic—boosting weekly rates by 51% and occupancy by 45%.
年轻夫妇和成人群体是增长最快的部分,他们偏爱肩膀季节,愿意为以放松为重点的休息额外支付每人250英镑。
Younger couples and adult groups are the fastest-growing segment, favoring shoulder seasons and willing to pay an extra £250 per person for relaxation-focused breaks.
这一趋势反映了向将身心健康放在优先地位的更广泛转变,使投资于健康特征的财产所有者受益。
The trend reflects a broader shift toward prioritizing mental and physical wellbeing, benefiting property owners who invest in wellness features.