英国的酒吧从吉尼斯(Guinness)转变为墨菲(Murphy)较便宜的口味, UK pubs switch from Guinness to cheaper Murphy’s stout due to price hikes and supply issues.

英国的酒吧正从吉尼斯(Guinness)转向墨菲(Murphy)的爱尔兰口味, 因为成本不断上涨, UK pubs are switching from Guinness to Murphy’s Irish Stout due to rising costs, with Guinness kegs now £150–£155—up to £25 more than Murphy’s—prompting landlords to cut prices and boost sales. 这一转变加速了2024-2025年的Guinness供应短缺,导致海尼根拥有的墨菲在大约1 500家酒吧中赢得牵引力,吸引了有成本意识的年轻饮者。 The shift, accelerated by a 2024–2025 Guinness supply shortage, has led Heineken-owned Murphy’s to gain traction in about 1,500 pubs, appealing to cost-conscious younger drinkers. 虽然Guinness仍然受欢迎,特别是在年轻消费者中,但其定价受到批评,而Diageo则捍卫其价值和营销。 Though Guinness remains popular, especially among younger consumers, its pricing has drawn criticism, while Diageo defends its value and marketing. 价格战争反映了更广泛的经济压力和不断变化的消费者习惯,挑战了Diageo的支配地位,尽管其品牌实力强大。 The price war reflects broader economic pressures and changing consumer habits, challenging Diageo’s dominance despite its brand strength.