自2023年以来,缅甸有超过21 000家TikTok活流销售商,促进了传统服装的销售。 Over 21,000 TikTok livestream sellers in Myanmar boost sales of traditional clothing since 2023.

在缅甸,TikTok直播销售量升, 在2023年10月至2025年6月期间, 已有超过21,000家在线销售企业注册, In Myanmar, TikTok livestream selling has surged, with over 21,000 online sales businesses registered between October 2023 and June 2025, as young entrepreneurs use live video to showcase traditional clothing, engage customers in real time, and boost sales. 卖主利用TikTok的算法实现意想不到的可见度、建立信任、推动在线和面对面的商业增长, Shifting from Facebook, sellers leverage TikTok’s algorithm for unexpected visibility, building trust and driving both online and in-person business growth despite challenges like payment gaps and internet instability.