Google在2026年初有可能解散AdX后, 面临一项针对其技术垄断的重大反托拉斯决定。 Google faces a major antitrust decision over its ad tech monopoly, with a breakup of AdX possible in early 2026.

谷歌正在美国反断审判中提出最后的论点, 关于其数字广告业务, 由于法官Leonie Brinkema在发现谷歌通过维持在广告技术领域的非法断, 特别是通过其AdX交易所, 违反了反断法律后, 权衡补救措施. Google is making its final arguments in a U.S. antitrust trial over its digital advertising business, as Judge Leonie Brinkema weighs remedies after finding Google violated antitrust laws by maintaining illegal monopolies in ad tech, particularly through its AdX exchange. 司法部和州联盟 正在逼迫 强行出售AdX 以恢复竞争, 认为自我监管不可信 因为过去的反竞争行为。 The Justice Department and coalition of states are pushing for a forced sale of AdX to restore competition, arguing self-regulation is untrustworthy due to past anti-competitive behavior. Google反对分手, 警告它会扰乱一个复杂的系统, 每秒处理数以百万计的广告请求, 伤害用户和出版商, 并破坏创新。 Google opposes a breakup, warning it would disrupt a complex system handling millions of ad requests per second, harm users and publishers, and undermine innovation. 这一决定预计于2026年初作出,可以重塑数字广告,并成为联邦管制大科技的更广泛努力的一部分,谷歌计划对此和单独的搜索垄断裁决进行上诉。 The decision, expected in early 2026, could reshape digital advertising and is part of broader federal efforts to regulate Big Tech, with Google planning to appeal both this and a separate search monopoly ruling.