土耳其Flat Winery的罐头葡萄酒线促进了销售和可持续性,违反了传统的红酒包装规范。 Turkey Flat Winery’s canned wine line boosts sales and sustainability, defying traditional wine packaging norms.

自1860年以来,作为Barossa Valley葡萄酒厂的土耳其葡萄酒厂,其罐装葡萄酒系列——rosé、pinot gris和shiraz-granache——最初设计为吸引年轻消费者,取得了出乎意料的成功。 Turkey Flat, a Barossa Valley winery since 1860, has gained unexpected success with its canned wine line—rosé, pinot gris, and shiraz-grenache—initially designed to attract younger consumers. 这些罐子受到户外爱好者和养老院居民的欢迎,提供了方便和可持续性,对替代包装中葡萄酒质量的长期看法提出了挑战。 The cans, popular with outdoor enthusiasts and nursing home residents, offer convenience and sustainability, challenging long-held views on wine quality in alternative packaging. 葡萄酒厂是 " 后澳大利亚倡议 " 的一部分,雇用22人,它体现了区域创新和复原力,得到了大公司的支持,并得到了Westpac对其可持续性和领导能力的赞扬。 The winery, part of the Back Australia initiative and employing 22 people, exemplifies regional innovation and resilience, with support from major companies and praise from Westpac for its sustainability and leadership.