57%的公关赞助者现在使用AI来发布新闻稿,改用GEO; PR 新闻电讯的发布有助于管理AI驱动的叙事。 57% of PR pros now use AI for press releases, shifting to GEO; PR Newswire launches Amplify to manage AI-driven narratives.

一份2025年公共广播新闻网络报告发现,57%的通信专业人员现在使用AI撰写新闻稿,推动从SEO转向创用引擎优化,以提高内容的可见度。 A 2025 PR Newswire report finds 57% of communications professionals now use AI to write press releases, driving a shift from SEO to Generative Engine Optimization (GEO) for better content visibility. 由于人工智能产生的内容引发了真实性问题,因此大型语言模型越来越多地引用新闻稿,这些新闻稿的时间标记是值得信赖的. As AI-generated content raises authenticity concerns, press releases—valued for their timestamped credibility—are increasingly cited by large language models. 公共关系新闻网推出了Amplify, 这是一个人工智能平台, PR Newswire launched Amplify, an AI-powered platform to help brands control narratives, measure impact, and expand global reach. 这一趋势突出表明,在公共关系中日益依赖AI工具,尽管在信任、情感和战略方面的人才专长仍然至关重要。 The trend highlights a growing reliance on AI tools in public relations, though human expertise in trust, emotion, and strategy remains essential.