马格尼特推出了Live Scheduler, 通过它在各个流媒体平台上规划广告量. Magnite launches Live Scheduler to standardize live ad inventory planning across streaming platforms.

Magnite公司在其春季服务平台内启用了实况调度器,这是一个新工具,通过提供时间、体育、广播和观众估计等关键细节,使现场活动的规划和共享标准化,以清点体育和辩论等现场活动。 Magnite has launched Live Scheduler, a new tool within its SpringServe platform that standardizes planning and sharing of live event ad inventory—such as sports and debates—by providing key details like timing, sport, broadcaster, and audience estimates. 其目的是减少现场流流中的零散分散现象,提高广告商和需求方平台的能见度,使宣传活动的进度和针对性得到改善。 Designed to reduce fragmentation in live streaming, it improves visibility for advertisers and demand-side platforms, enabling better campaign pacing and targeting. 基于Magnite的直播加速技术,该工具支持可扩展的,程序化的货币化高参与度时刻,因为观众转向流媒体. Built on Magnite’s Live Stream Acceleration technology, the tool supports scalable, programmatic monetization of high-engagement moments as viewers shift to streaming. 早期收养者包括Roku、Amazon Ads、北美媒体公司和APAC, 他们赞扬其在现场直播中的效率和准确性。 Early adopters include Roku, Amazon Ads, and media companies in North America and APAC, who praise its efficiency and precision in live ad delivery.