Lenskart以大胆的街头风格设计在印度推出Meller眼镜，目标是通过500家门店和线上时尚中心。 Lenskart launches Meller eyewear in India with bold, street-style designs, targeting fashion hubs via 500 stores and online.

Lenskart在印度推出了以巴塞罗那为基地的眼罩品牌Meller, 向时尚意识的消费者提供大胆、街头启发的设计。 Lenskart has launched the Barcelona-based eyewear brand Meller in India, offering bold, street-inspired designs to fashion-conscious consumers. 该公司还宣布12月在新加坡首次上演Popmart合作节目,内容包括可收集的、性格驱动的眼罩。 The company also announced a December debut in Singapore for its Popmart collaboration, featuring collectible, character-driven eyewear. 这一扩张支持了伦斯卡特品牌之家的策略, 将Meller与Pokémon和Hello Kitty等溢价标签及流行文化专营加到其组合中。 This expansion supports Lenskart’s House of Brands strategy, adding Meller to its portfolio alongside premium labels and pop-culture franchises like Pokémon and Hello Kitty. 推出方案利用GeoIQ数据针对高时装区,印度约500家商店和网上都有Meller。 The rollout uses GeoIQ data to target high-fashion areas, with Meller available in about 500 Indian stores and online.