都柏林机场宣称将排放量减半的广告被爱尔兰的广告监督员裁定为误导,因为它只涵盖机场业务,而不涉及航班。
Dublin Airport’s ad claiming to halve emissions was ruled misleading by Ireland’s ad watchdog, as it only covered airport operations, not flights.
都柏林机场管理局(DAA)必须修订一个声称将“机场排放量”减半的无线电广告,因为爱尔兰广告标准管理局(ASAI)裁定该措辞有误导性。
Dublin Airport Authority (DAA) must revise a radio ad claiming to halve "airport emissions," as the Advertising Standards Authority of Ireland (ASAI) ruled the wording was misleading.
由MEP Lynn Boylan牵头的投诉认为,如果只对DAA的直接作业 -- -- 类似于地面车辆和太阳能 -- -- 进行削减,但不包括飞机的排放量 -- -- 进行削减,那么就减少了更广泛的航空排放量。
The complaint, led by MEP Lynn Boylan, argued the phrase suggested broader aviation emissions were being reduced, when the cuts only applied to DAA’s direct operations—like ground vehicles and solar energy—excluding aircraft emissions.
DAA认为该词准确,符合国家气候目标,指出该广告是信息而非宣传。
DAA maintained the term was accurate and aligned with national climate goals, stating the ad was informational, not promotional.
协会只支持对电台版本的投诉,建议使用更明确的语言以避免公众混淆,同时承认DAA对可持续性的承诺。
The ASAI upheld the complaint for the radio version only, recommending clearer language to avoid public confusion, while acknowledging DAA’s commitment to sustainability.