阿里巴巴的Fliggy在2025年双11旅游节中获得30%的GMV增长,这是由于强的外汇需求和直播推动的. Alibaba's Fliggy saw 30% GMV growth in 2025 Double 11 travel festival, driven by strong outbound demand and livestreaming.

Alibaba的旅行平台Fligging报告说,在2025年全球旅行节期间,GMV比上一年增加30%,售出超过600万个旅行项目,包括飞行通行证、旅馆包和吸引票。 Fliggy, Alibaba's travel platform, reported a 30% year-on-year GMV increase during the 2025 Double 11 Global Travel Festival, with over six million travel items sold, including flight passes, hotel packages, and attraction tickets. 需求强劲促使用户增长20%,88VIP成员增长30%,为顶级商家70%以上的销售提供燃料。 Strong demand drove a 20% rise in users and a 30% increase in 88VIP members, who fueled over 70% of top merchants’ sales. 商业商家大幅增长,超过1 000万人民币的GMV增长30%,旅行社增长160%。 Merchants saw significant growth, with 30% more achieving over RMB10 million in GMV and travel agencies up 160%. 中国南方航空公司和迪士尼度假胜地等主要品牌的销售额超过了1亿元元。 Major brands like China Southern Airlines and Disney Resorts exceeded RMB100 million in sales. 现场直播将GMV提高了近70%,而出境旅行占订单的近一半,而入境旅游业增长了五倍以上. Livestreaming boosted GMV by nearly 70%, while outbound travel made up nearly half of orders and inbound tourism surged more than fivefold. 包括 " 北极光 " 考察和新西兰冰川考察在内的独特经验带动了强劲的销售,一个游轮的销售量达到近7 000万元元。 Unique experiences, including Northern Lights tours and New Zealand glacier trips, drove strong sales, with one cruise package generating nearly RMB70 million.