亚历克斯·卢巴尔在Omnicom的潜在重组和DDB品牌整合计划中, 退出DDB全球首席执行官的角色。 Alex Lubar departs DDB Worldwide CEO role amid Omnicom's potential restructure and DDB brand consolidation plans.

亚历克斯·卢巴(Alex Lubar)辞去了DDB全球全球首席执行官的角色,加入Frichco,这是由前Droga5执行主管Jonny Bauer发起的新的品牌战略咨询。 Alex Lubar has left his role as global CEO of DDB Worldwide, joining Fundamentalco, a new brand strategy consultancy launched by former Droga5 executive Jonny Bauer. 在Omnicom提议收购IPG135亿美元之后,作为更广泛的结构调整的一部分,Omnicom可能会逐步取消DDB品牌,这是他离开的原因之一。 His departure comes amid speculation that Omnicom may phase out the DDB brand as part of a broader restructuring following its $13.5 billion proposed acquisition of IPG. 工业来源表明,DDBD可合并成较少的全球网络,如BBDO、McCann和TBWA,尽管尚未作出任何正式决定。 Industry sources suggest DDB could be consolidated into fewer global networks like BBDO, McCann, and TBWA, though no official decisions have been made. DDB已经合并了各个小组和办公室,包括DDB纽约与Adam & eveNYC合并,Omnicom正在审查其机构组合,以提高长期客户价值。 DDB has already merged teams and offices, including DDB New York with adam&eveNYC, and Omnicom is reviewing its agency portfolio to enhance long-term client value.