NielsenIQ将电子商务跟踪扩大到印度尼西亚、新加坡和泰国,将在线和离线销售数据合并,以获得更好的零售洞察力。 NielsenIQ expands e-commerce tracking to Indonesia, Singapore, and Thailand, merging online and offline sales data for better retail insights.

NielsenIQ将其FMCG电子商务计量服务扩大到印度尼西亚、新加坡和泰国,将在线销售数据与其现有的离线零售计量服务合并。 NielsenIQ has expanded its FMCG e-commerce measurement service to Indonesia, Singapore, and Thailand, integrating online sales data with its existing offline Retail Measurement Service. 解决方案利用ePOS数据、经验证的替代数据以及机器学习,通过NIQ发现平台提供每月准确的洞察力。 The solution uses ePOS data, validated alternative data, and machine learning to deliver monthly, accurate insights via the NIQ Discover platform. 这种统一的观点有助于品牌和零售商在东南亚电子商务的快速增长中追踪在线和离线渠道的绩效,东南亚现在是世界第三大数字零售市场。 This unified view helps brands and retailers track performance across online and offline channels amid rapid e-commerce growth in Southeast Asia, which is now the world’s third-largest digital retail market. 扩展有助于在定价、促销和分配方面作出更好的决策,预计2026年会有更多的市场。 The expansion supports better decision-making on pricing, promotions, and distribution, with additional markets expected in 2026.