爱尔兰的一项新研究揭示了大部分黑人星期五购物者对假折扣和社交媒体狂欢所驱动的无计划采购感到遗憾。
A new Ireland study reveals most Black Friday shoppers regret unplanned purchases driven by fake discounts and social media hype.
爱尔兰的一项新研究发现,60%的黑星期五购物者对以往的购买表示后悔,72%的人出于有限时间的报价和预期的折扣进行非计划购买。
A new Ireland study finds 60% of Black Friday shoppers regret past purchases, with 72% making unplanned buys driven by limited-time offers and perceived discounts.
尽管对销售价格的信任下降 -- -- 63%怀疑已公布交易 -- -- 39%仍计划支出,从2024年的431欧元降至平均334欧元。
Despite declining trust in sale prices—63% doubt advertised deals—39% still plan to spend, down from €431 in 2024 to €334 on average.
社会媒体的影响力正在增加,特别是在年轻购物者中,有40%的15至24岁者引用了影响者的建议。
Social media influence is rising, especially among younger shoppers, with 40% of 15- to 24-year-olds citing influencer recommendations.
CCPC敦促消费者提前计划、制定预算、核实影响者内容、警告误导性促销和冲动购买会导致买主的悔恨。
The CCPC urges consumers to plan ahead, set budgets, and verify influencer content, warning that misleading promotions and impulsive buying lead to buyer’s remorse.
黑色星期五是11月28日, 接着是12月1日的网络星期一。
Black Friday is November 28, followed by Cyber Monday on December 1.