在印度,80%的移动用户为在线内容付费,游戏推动高价值支出和UPI付款。 In India, 80% of mobile users pay for online content, with gaming driving high-value spending and UPI payments.

风险资本公司Lumikai(Lumikai)进行的一项2024-2025年调查发现,80%的18岁及18岁以上的印度移动用户为在线内容付费,主要花在赌博上,特别是购买超过1 000美元。 A 2024–2025 survey by venture capital firm Lumikai finds that 80% of Indian mobile users aged 18 and above pay for online content, with gaming leading spending, especially on purchases over ₹1,000. 游戏占高价值交易的70%,占用户注意力的49%,超过社交媒体。 Gaming accounts for 70% of high-value transactions and 49% of users’ attention, surpassing social media. 46%以上的互动媒体用户是妇女,三分之二来自非地铁地区,80%使用UPI付款。 Over 46% of interactive media users are women, two-thirds are from non-metro areas, and 80% use UPI for payments. 至少40%的人维持3或4个主动订阅,将近80%的人每周消费1GB以上数据。 At least 40% maintain three or four active subscriptions, and nearly 80% consume over 1 GB of data weekly. 中场游戏最受欢迎,50%的用户为这些游戏付费。 Midcore games are most popular, with 50% of users paying for them. 社交媒体每周平均使用10小时,33%的人定期使用占星应用程序。 Social media use averages 10 hours weekly, and 33% regularly use astrology apps.