Apple 将iPhone的发射转移到2026年开始的两个阶段,将标准模型推迟到2027年。
Apple to shift iPhone launches to two phases starting 2026, delaying standard models until 2027.
苹果公司正在全面改革其iPhone的iPhone释放战略,从每年秋天的发射转向从2026年开始的交错的两阶段循环。
Apple is overhauling its iPhone release strategy, shifting from an annual fall launch to a staggered two-phase cycle starting in 2026.
该公司计划在2026年秋天推出三种高端模型-iPhone 18 Pro, Pro Max及其第一个可折叠的iPhone,然后在2027年春季推出标准iPhone 18, iPhone 18e和一个新的iPhone Air。
The company plans to introduce three high-end models—iPhone 18 Pro, Pro Max, and its first foldable iPhone—in fall 2026, followed by the standard iPhone 18, iPhone 18e, and a new iPhone Air in spring 2027.
改革的目的是减少对供应链和工程团队的压力,更均衡地分配收入,并允许每次发布更多创新。
The change aims to reduce pressure on supply chains and engineering teams, spread revenue more evenly, and allow for more innovation per release.
预计使用2nm芯片的iPhone Air将作为未来可折叠设计的测试平台。
The iPhone Air, expected to use a 2nm chip, will serve as a test platform for future foldable designs.
苹果还可以在2027年前推出一个高端弯曲屏幕模型,其摄像头播放率低。
Apple may also launch a high-end curved-screen model with an under-display camera by 2027.
新的时间表反映出为保持全年势头和更好地与对手竞争作出了更广泛的努力。
The new schedule reflects a broader effort to maintain year-round momentum and better compete with rivals.