Shein进入亚马逊的预算国内商品市场, 使用新的私人标签产品刺激竞争。 Shein enters Amazon’s budget home goods market with new private-label products to boost competition.

Shein推出了一系列全新自有品牌家居用品，直接面向亚马逊最畅销的低成本家用产品，标志着其战略性地向亚马逊核心市场细分领域扩展。 Shein has launched a new line of private-label home goods aimed directly at Amazon’s best-selling, low-cost household products, marking a strategic expansion into a core Amazon market segment. 此举标志着Shein致力于超越时尚领域的竞争，利用其快时尚供应链以有竞争力的价格提供类似商品。 The move signals Shein’s push to compete beyond fashion, leveraging its fast-fashion supply chain to offer similar items at competitive prices. 新的产品范围包括厨房用具、储存解决方案和小型电器,针对有预算意识的购物者。 The new product range includes kitchenware, storage solutions, and small appliances, targeting budget-conscious shoppers. 分析家认为这个入口会加剧亚马逊第三方市场的竞争, Shein现在是主要卖家。 Analysts say the entry could intensify competition in Amazon’s third-party marketplace, where Shein is now a major seller.