Spotify 在主要新兴市场推出新的高级套餐,采用分层定价和有限功能。
Spotify launches new Premium tiers in key emerging markets with tiered pricing and limited features.
Spotify 在印度,印度尼西亚,沙特阿拉伯,南非和阿联推出了三种新的高级级别 - - 简单,标准和金,针对新用户.
Spotify has introduced three new Premium tiers—Lite, Standard, and Platinum—in India, Indonesia, Saudi Arabia, South Africa, and the UAE, targeting new users.
印度的标准等级提高了43%,达到199(2.24),利特部分仍为139(1.57)和白金成本299(3.37),提供了无损音频、AI功能,如联合DJ和混合工具。
The Standard tier in India rose 43% to ₹199 ($2.24), while Lite remains at ₹139 ($1.57) and Platinum costs ₹299 ($3.37), offering lossless audio, AI features like AI DJ, and mixing tools.
现有订户保留现有计划。
Existing subscribers retain current plans.
该举措反映了一项战略,即根据新兴市场量身定制供货,尽管目前这些地区的溢价特征比美国和英国更为有限。
The move reflects a strategy to tailor offerings to emerging markets, though premium features in these regions are currently more limited than in the U.S. and UK.
试点可能预示着更广泛的定价转变。
The pilot may signal a broader pricing shift.