在中国与Tencent达成交易后,苹果公司对有所需技术的小型应用程序的佣金降低至15%。
Apple lowers commission to 15% for mini apps with required tech, following a China deal with Tencent.
苹果公司已推出微小应用伙伴计划, 向开发商提供15%的在申请中购买佣金率,
Apple has launched the Mini Apps Partner Program, offering developers a 15% commission rate on in-app purchases—down from 30%—for mini apps that integrate Apple’s required technologies, including age verification and purchase tracking.
作为促进开发商参与的更广泛战略的一部分,这项举措遵循了与Tencent签订的具有里程碑意义的协议,允许苹果公司收取在中国购买WeChat微型应用程序的费用。
The move, part of a broader strategy to boost developer engagement, follows a landmark agreement with Tencent allowing Apple to collect fees on WeChat mini-app purchases in China.
这笔交易解决了长期存在的有关付款变通办法的争议,标志着苹果公司对日益增长的小型应用程序趋势的态度发生了重大转变,特别是在受监管的市场中。
The deal resolves long-standing disputes over payment workarounds and marks a significant shift in Apple’s approach to the growing mini app trend, particularly in regulated markets.