WPP将Elav Horwitz命名为首任首席创新干事,负责推动全行业的AI和技术创新。 WPP names Elav Horwitz its first Chief Innovation Officer to drive AI and tech innovation across its services.

WPP已任命Elav Horwitz为首任首席创新干事,新角色的重点是为客户推进应用人工智能和技术驱动解决方案。 WPP has appointed Elav Horwitz as its first Chief Innovation Officer, a new role focused on advancing applied artificial intelligence and technology-driven solutions for clients. Horwitz将与Adobe、Amazon、Google、微软和TikTok等伙伴合作,领导创意、生产和媒体流程的创新努力,提高运动效率达70%。 Horwitz will lead innovation efforts across creative, production, and media processes, working with partners like Adobe, Amazon, Google, Microsoft, and TikTok to boost campaign efficiency by up to 70%. 她将扩大WPP的创意科技学徒计划, 与Google合作, 支持WPP Open Pro等倡议, 并领导日益壮大的革新团队。 She will expand WPP’s Creative Tech Apprenticeship program with Google, support initiatives like WPP Open Pro, and lead a growing innovation team. 这一举动强调了WPP在人工智能和创新方面所做的努力. The move underscores WPP’s commitment to embedding AI and innovation into its core operations.