在其个人化礼品建议、清单扫描和商店内导航应用软件中推出AI工具,以促进节日购物便利和消费。
Target launches AI tools in its app for personalized gift suggestions, list scanning, and in-store navigation to boost holiday shopping convenience and spending.
具体目标是在其应用软件中引入AI驱动工具,以改善2025年假日购物经验,包括一个对话礼品发现器,显示根据受赠者或场合的个性化礼品,以及一个清单扫描器,方便地将手写或数字清单上的物品添加到车厢。
Target is introducing AI-powered tools in its app to improve the 2025 holiday shopping experience, including a conversational Gift Finder that suggests personalized gifts based on recipient or occasion, and a List Scanner that adds items from handwritten or digital lists to the cart with ease.
仓库模式现在提供智能导航、实时库存替代品和交货选项。
In-store, Store Mode now offers smart navigation, real-time stock alternatives, and delivery options.
该应用程序还包含互动元素,如寻宝游戏和虚拟帮助者。
The app also features interactive elements like a scavenger hunt and virtual helpers.
这些更新的目的是促进便利、发现和支出,将应用中的使用与近50%以上的篮子尺寸挂钩。
These updates aim to boost convenience, discovery, and spending, with in-app use linked to nearly 50% higher basket sizes.