俄罗斯的电子商务在2024年在中国的11倍驱动下猛增,预计2025年的销售额将达到1 525亿美元。
Russia’s e-commerce surged in 2024, driven by China’s Double 11, with sales projected to hit $152.5 billion in 2025.
俄罗斯的电子商务部门正在蓬勃发展,2024年在线销售额高达80%,预计2025年市场将达到1 525亿美元。
Russia’s e-commerce sector is booming, with online sales up to 80% in 2024 and the market projected to reach $152.5 billion in 2025.
中国拥抱了中国的“双11”购物活动,Wildberries和Ozon等主要平台提供大幅折扣,推动了创纪录的订单量——Ozon在11月10日的单小时内报告了超过72万份订单。
The country has embraced China’s "Double 11" shopping event, with major platforms like Wildberries and Ozon offering deep discounts, driving record order volumes—Ozon reported over 720,000 orders in a single hour on November 10.
由于消费者购买电子、时装和家用商品, 光亮的广告牌和社交媒体运动将活动变成全国零售亮点。
Bright billboards and social media campaigns have turned the event into a nationwide retail highlight, as consumers purchase electronics, fashion, and household goods.
中国仍然是一个重要的合作伙伴,占俄罗斯国际电子商务的80%左右,俄罗斯平台在中国运行,以简化其履行程序。
China remains a key partner, accounting for about 80% of Russia’s international e-commerce, with Russian platforms operating in China to streamline fulfillment.
产业领袖说,数字市场正在改变贸易、物流和广告,预计到2030年市场将增长到4300亿美元。
Industry leaders say digital marketplaces are reshaping trade, logistics, and advertising, with the market expected to grow to $430 billion by 2030.