NatWest, Marks & Spencer Food, 3 UK 和The Kitchen 赢得了2025年家居机构公开营销创新奖项。 NatWest, Marks & Spencer Food, Three UK, and The Kitchen won 2025 In-House Agency Awards for standout marketing innovation.

2025 年活动内部代理商奖旨在表彰社交内容战略、品牌内容和年度最佳内部代理商等类别的顶级内部营销团队。 The 2025 Campaign In-House Agency Awards honored top in-house marketing teams across categories including Social Content Strategy, Branded Content, and In-House Agency of the Year. 纳特威斯特的社交媒体团队因其创新性观众参与而获奖,而马克斯和斯宾塞食品则因其集成的以食品为中心的活动和总体机构卓越而获得最高荣誉. NatWest’s social media team won for its innovative audience engagement, while Marks & Spencer Food received top honors for its integrated food-focused campaigns and overall agency excellence. 其他获奖者包括三个英国的“Lily Parr”项目,该项目因利用新兴技术恢复历史故事叙事而得到承认,以及“Kitchen UK & Europe”的“Heinz Ketchup电话案例”运动,将物理产品设计与数字创造力相结合。 Other winners included Three UK’s “Lily Parr” project, recognized for using emerging tech to revive historical storytelling, and The Kitchen UK & Europe for its “Heinz Ketchup Phone Case” campaign blending physical product design with digital creativity. 这些奖项突显了公司投资内部团队推动创新、灵活性和品牌一致性的日益增长的趋势。 The awards highlight a growing trend of companies investing in internal teams to drive innovation, agility, and brand consistency.