Cannes Lions为2026年的节日增加了人工智能、品牌文化和零售媒体类别。 Cannes Lions adds AI, brand culture, and retail media categories for 2026 festival.

坎恩狮子国际创造性节正在为其2026年的活动介绍创意品牌狮子和AI手工艺类子类,承认有助于创造性成功和在营销中创新地使用人工智能的系统和文化。 The Cannes Lions International Festival of Creativity is introducing the Creative Brand Lion and AI Craft subcategories for its 2026 event, recognizing the systems and cultures that enable creative success and the innovative use of artificial intelligence in marketing. 创意数据狮子正在调整重点,以突出数据在制定创造性战略和提供商业成果方面的作用。 The Creative Data Lions are being refocused to highlight data’s role in shaping creative strategy and delivering business results. 也将在零售媒体创新方面增加新的亚类,以反映频道的快速增长。 New subcategories in retail media innovation will also be added, reflecting the channel’s rapid growth. 2026年节于2026年1月15日开幕,截止日期为2025年12月31日。 Submissions for the 2026 festival open January 15, 2026, with a deadline of December 31, 2025.