ATTEX和WPP现在使用实时关注跟踪,以衡量受众如何真正接触数字广告,提高广告效率和ROI。 ATTEX and WPP now use real-time attention tracking to measure how audiences truly engage with digital ads, improving ad effectiveness and ROI.

ATTEX数据扩大了与WPP Media的伙伴关系,在数字广告中使用实时关注量测量,通过跟踪受众如何真正与内容接触来提高广告效力。 ATTEX Data has expanded its partnership with WPP Media to use real-time attention measurement in digital advertising, aiming to improve ad effectiveness by tracking how audiences genuinely engage with content. 合作将ATTEX的注意力分析纳入WPP的媒体规划和购买,将重点从印象等传统指标转向实际的观众焦点和认知参与。 The collaboration integrates ATTEX’s attention analytics into WPP’s media planning and buying, shifting focus from traditional metrics like impressions to actual viewer focus and cognitive engagement. 目标是在竞争激烈的媒体环境中提高投资回报,加强影响,并支持以数据为驱动、符合隐私的战略。 The goal is to boost return on investment, enhance ad impact, and support data-driven, privacy-compliant strategies in a competitive media environment.