Tesco于11月12日发起其2025年圣诞节运动“这是圣诞节的原因”, Tesco launched its 2025 Christmas campaign, "That’s What Makes It Christmas," on November 12, highlighting real family moments through relatable, humorous videos.

Tesco于11月12日发起其2025年圣诞节运动「这才叫圣诞节」, 包括11个短短、可比较的影片, 展示家庭争吵、尴尬的重聚和最后一刻购物等日常假日混乱。 Tesco launched its 2025 Christmas campaign, "That’s What Makes It Christmas," on November 12, featuring 11 short, relatable videos showcasing everyday holiday chaos like family arguments, awkward reunions, and last-minute shopping. 这些广告由喜剧演员约翰·毕夏普(John Bishop)朗诵, 并设名为“Holly Jolly Christmas”, 强调不完美而不是完美, 强调真实性。 The ads, narrated by comedian John Bishop and set to "Holly Jolly Christmas," highlight imperfections over perfection, emphasizing authenticity. 这场运动在社交媒体、Cluccard电子邮件和电视上流传, 避免直接促销产品, 而是专注于情感共鸣和真正的家庭时刻。 Distributed across social media, Clubcard emails, and TV, the campaign avoids direct product promotion, instead focusing on emotional resonance and real family moments. 它包括与Goglebox、节日卡和幽默的F&F跳跃者建立伙伴关系。 It includes partnerships with Gogglebox, festive cards, and humorous F&F jumpers. Tesco集团的客户主任Becky Brock说,这项努力反映了该品牌致力于支持真正的假日体验。 Tesco’s group customer director Becky Brock said the effort reflects the brand’s commitment to supporting real holiday experiences.