Lexus重塑了促进创新的品牌,世纪号现在的丰田顶级奢侈品牌凌驾于它之上。 Lexus rebrands to boost innovation, with Century now Toyota’s top-tier luxury brand above it.

雷克萨斯正在经历 36 年来最重大的品牌重塑，因为丰田将 Century 铭牌提升为一个独立的超豪华品牌，将其定位在雷克萨斯之上，成为排他性的巅峰之作。 Lexus is undergoing its most significant rebranding in 36 years as Toyota elevates the Century nameplate to a standalone ultra-luxury brand, positioning it above Lexus as the pinnacle of exclusivity. Lexus仍然是丰田的溢价品牌,但现在鼓励在“发现”主题下更大胆地创新,重点是电气化和未来流动性,而GR和丰田则处理性能和氢气技术。 Lexus remains Toyota’s premium brand but is now encouraged to innovate more boldly under a "Discover" theme, focusing on electrification and future mobility, while GR and Toyota handle performance and hydrogen technologies. 该品牌继续与BMW和Mercedes-Benz竞争,目的是提高客户价值和经验,尽管其相对于世纪的确切定位仍在审查中。 The brand continues to compete with BMW and Mercedes-Benz, aiming to improve customer value and experience, though its exact positioning relative to Century remains under review. 最近的概念车辆在《日本流动性展示》的信号Lexus 探索大胆的新设计和使用案例时揭开。 Recent concept vehicles unveiled at the Japan Mobility Show signal Lexus’s exploration of bold new designs and use cases.