印度非法赌博广告激增, 占2025年初违法广告的97%, 大多在数字平台上。
Illegal betting ads surged in India, making up 97% of ad violations in early 2025, mostly on digital platforms.
非法赌博广告在2025年上半年主导了印度的广告违规事件, 据报有4,575起(主要在Meta、网站和Google等数字平台上), 占所有违规事件的97%。
Illegal betting ads dominated India’s advertising violations in the first half of 2025, with 4,575 reported—mostly on digital platforms like Meta, websites, and Google—accounting for 97% of all violations.
在审查的6 117份广告中,98%需要修改,包括1 173份影响力广告,其中98%需要修改,近60%需要推广被禁止的产品。
Of 6,117 ads reviewed, 98% needed modification, including 1,173 influencer ads, 98% of which required changes and nearly 60% promoted banned products.
超过75%的顶级影响者没有披露有偿伙伴关系。
Over 75% of top influencers failed to disclose paid partnerships.
尽管投诉增加70%,审查增加,但自愿遵守率达到88%,平均解决时间为17天。
Despite a 70% rise in complaints and increased scrutiny, voluntary compliance reached 88%, with average resolution time at 17 days.
ASCI列举了消费者日益提高的认识和加强执法合作,但呼吁对惯犯采取更严格的行动,以保护公众信任。
ASCI cited growing consumer awareness and stronger enforcement collaboration but called for stricter action against repeat offenders to protect public trust.