TikTok与iHeartMedia合作, 推出25个播客和一个新的无线电台,
TikTok partners with iHeartMedia to launch 25 podcasts and a new radio station, expanding into U.S. audio entertainment.
TikTok正与iHeartMedia推出一个新的播客网络, 由流行的TikTok创作者主办多达25场节目, 并推出一个新的TikTok电台,
TikTok is launching a new podcast network with iHeartMedia, featuring up to 25 shows hosted by popular TikTok creators, and debuting a new TikTok Radio station that merges TikTok personalities with iHeartRadio hosts.
该伙伴关系旨在通过将短式视频文化和长式监听相结合,将TikTok的趋势驱动型、以创作者为重点的内容带给音频受众,标志着美国音频娱乐市场的大幅扩展。
The partnership aims to bring TikTok’s trend-driven, creator-focused content to audio audiences through a blend of short-form video culture and long-form listening, marking a major expansion into the U.S. audio entertainment market.