公司提升营销技术和业绩薪资,但面临一体化、人才和品牌风险。 Companies boost marketing tech and performance pay, but face integration, talent, and brand risks.

随着公司寻求数据驱动的个人化,营销技术支出正在上升,但一体化的挑战和人才短缺阻碍了ROI。 Marketing tech spending is rising as companies seek data-driven personalization, but integration challenges and talent shortages hinder ROI. 特斯拉和里维昂与行政主管挂钩,向具有侵略性的EV生产、销售和增长目标支付工资,反映出汽车制造中以业绩为基础的补偿趋势。 Tesla and Rivian tie executive pay to aggressive EV production, sales, and growth targets, reflecting a trend toward performance-based compensation in auto manufacturing. 同时,CPG品牌正在通过社交媒体和影响力人物将病毒营销翻番,以便在激烈的竞争和消费者习惯的转变中提高知名度和销售量,尽管这一战略有短期影响和品牌错配的危险。 Meanwhile, CPG brands are doubling down on viral marketing via social media and influencers to boost visibility and sales amid fierce competition and shifting consumer habits, though the strategy risks short-term impact and brand misalignment.