可口可乐(Coca-Cola)的AI驱动的2025年节日广告因卡车视觉和音调不一致而遭到强烈反弹, Coca-Cola’s AI-driven 2025 holiday ad faced backlash for inconsistent truck visuals and tone, though it scored well in testing.

可口可乐2025年假期广告活动使用人工智能生成的视觉效果, 引发了在线反响, 由于其标志性的红色卡车的不一致描绘, 批评者指出对细节的关注不足, 并质疑公司的创意监督. Coca-Cola’s 2025 holiday ad campaign, using AI-generated visuals, has sparked online backlash over inconsistent depictions of its iconic red trucks, with critics citing poor attention to detail and questioning the company’s creative oversight. 幕后视频展示了30天内创建的7万多段视频, 采用"超表现式超现实主义"等风格, 由于AI的配音和与公众情绪的脱节, 引起了进一步的批评. The behind-the-scenes video, showcasing the creation of over 70,000 clips in 30 days using styles like “super-expressive hyperrealism,” drew further criticism for its AI voiceover’s tone and perceived disconnect from public sentiment. 可口可乐(Coca-Cola)表示这项运动在消费者测试中得分很高, 执行官表示观众对情绪故事而非技术的反应, Despite the negative reaction, Coca-Cola says the campaign scored highly in consumer testing, with executives stating audiences responded to the emotional story rather than the technology, and the company remains committed to AI in future advertising.