Hooters Rebrands 破产后, 抛弃比基尼之夜 专为食物着想, 包容性, 和1980年代的怀旧。
Hooters rebrands post-bankruptcy, ditching bikini nights for food focus, inclusivity, and 1980s nostalgia.
在2025年第11章破产重组期间,原所有者重新获得控制权之后,Hooters正在发生转变。
Hooters is transforming after its original owners regained control during a 2025 Chapter 11 bankruptcy restructuring.
该连锁店正在回归其 1983 年的克利尔沃特根源,拥有新鲜的翅膀、更新的 1980 年代风格制服和棕榈树主题的装饰,同时结束比基尼之夜并减少性感品牌。
The chain is returning to its 1983 Clearwater roots with fresh wings, updated 1980s-style uniforms, and palm tree-themed décor, while ending bikini nights and reducing sexualized branding.
现在在美国198个地点的140个地点运营, 该公司正在关注食品质量、包容性和社区方案,
Now operating 140 of 198 U.S. locations, the company is focusing on food quality, inclusivity, and community programs like Wings for Children and first responder sponsorships.
这一转变反映了重视真实性和经验的年轻客户的喜好变化。
The shift reflects changing preferences among younger customers who value authenticity and experience.