亚马逊在14个新国家推出低成本的亚马逊集市, 向Temu和Shein挑战。 Amazon launches low-cost app Amazon Bazaar in 14 new countries to challenge Temu and Shein.

亚马逊在香港、菲律宾、尼日利亚等14个新国际市场, 以及几个拉美及中东国家推出低价购物应用程序亚马逊巴扎尔(Amazon Bazaar), 扩大对折扣对手Temu和Shein的推力。 Amazon has launched its low-cost shopping app, Amazon Bazaar, in 14 new international markets including Hong Kong, the Philippines, Nigeria, and several Latin American and Middle Eastern countries, expanding its push against discount rivals Temu and Shein. 该应用程序提供10美元以下的产品,有些低至2美元,大订单免费运输,中国商家直接发货,几周内交货。 The app offers products under $10, some as low as $2, with free shipping on larger orders, shipping directly from Chinese merchants and delivering in weeks. 它以亚马逊豪尔特征为基础,针对关注通货膨胀问题不断上升的有价值顾客,在iOS和Android上可用。 Available on iOS and Android, it builds on the Amazon Haul feature and targets value-conscious shoppers amid rising inflation concerns. 此前在美国、英国、德国、日本和墨西哥的推出标志着亚马逊全球折扣战略的关键阶段。 The rollout follows earlier launches in the U.S., UK, Germany, Japan, and Mexico, marking a key phase in Amazon’s global discount strategy. 这一举动加剧了低成本电子商务的竞争,有可能迫使竞争对手降低价格或推动市场营销,尽管亚马逊的股票在更大的市场下跌中略微下跌。 The move intensifies competition in low-cost e-commerce, potentially pressuring rivals to lower prices or boost marketing, though Amazon’s stock dipped slightly amid broader market declines.