印度建议禁止电视收视率的默认频道观点, 以对抗夸大数字, India proposes banning default channel views from TV ratings to fight inflated numbers and ensure fair measurement.

印度新闻和广播部建议禁止频道着陆页(电视开播时出现的违约频道)的官方电视收视率,以打击过高的收视率并确保公平计量。 India’s Ministry of Information and Broadcasting has proposed banning viewership from channel landing pages—default channels that appear when a TV is turned on—from official TV ratings, aiming to combat inflated ratings and ensure fair measurement. 该准则草案开放至2025年12月5日,供公众反馈,还授权由80 000个家庭组成的最低小组,随着时间的推移扩大到120 000个家庭,并要求对广播、连接电视和OTT平台进行技术中立衡量。 The draft guidelines, open for public feedback until December 5, 2025, also mandate a minimum panel of 80,000 households, expanding to 120,000 over time, and require technology-neutral measurement across broadcast, connected TVs, and OTT platforms. 严格的交叉所有权规则限制任何实体在广播公司和评级机构拥有20%的股份,而董事会成员和广播公司雇员不得在计量小组任职。 Strict cross-ownership rules limit any entity to 20% stakes in both a broadcaster and a rating agency, while board members and broadcasters’ employees are barred from serving on measurement panels. 这一举动针对了长期以来对数据操纵的担忧, 特别是继Republic TV在2017年通过着陆页面策略起之后, 并试图恢复对300亿美元广告市场的信任. The move targets long-standing concerns about data manipulation, particularly following Republic TV’s 2017 rise via landing-page strategies, and seeks to restore trust in a $30 billion ad market.