Comcast讨论购买ITV媒体单位约20亿美元, Comcast discusses buying ITV’s media unit for about $2 billion to boost UK streaming.

comcast在早期讨论, 以获得ITV的媒体与娱乐工具, 这笔交易价值约20亿美元。 Comcast is reportedly in early discussions to acquire ITV’s media and entertainment arm in a deal valued at about $2 billion. 这次潜在收购将ITV的电视和流媒体资产与康卡斯特的Sky业务合并,以增加其在英国的流媒体业务. The potential acquisition would merge ITV’s TV and streaming assets with Comcast’s Sky operations to boost its UK streaming footprint. ITV因广告收入下降和预算削减3 500万英镑而挣扎,在竞争日益激烈的情况下失去了巨大的市场价值。 ITV, struggling with falling ad revenue and a £35 million budget cut, has lost significant market value amid rising competition. 尚未达成协议,两家公司拒绝发表意见。 No agreement has been reached, and both companies have declined to comment.