Chery Australia正在推出四家品牌:Chery、Omoda、Jaecoo和Lepas。 Chery Australia is launching four brands—Chery, Omoda, Jaecoo, and Lepas.

Chery Australia正在扩大与Chery、Omoda、Jaecoo以及即将到来的Lepas的品牌关系, Chery Australia is expanding its brand lineup with Chery, Omoda, Jaecoo, and the upcoming Lepas, each targeting distinct lifestyles rather than a traditional price or prestige hierarchy. 横向战略的重点是吸引特定的客户个性:切瑞为实用的家庭车辆, Jaecoo为坚固的城市越野车型, 欧莫达为前的设计, 运动型车型, 和 Lepas为大胆的, 表达式的设计, 定于明年初推出. The horizontal strategy focuses on appealing to specific customer personalities: Chery for practical family vehicles, Jaecoo for rugged urban-off-road style, Omoda for design-forward, sporty models, and Lepas for bold, expressive designs set to launch early next year. 品牌共用展厅和重叠,有意鼓励勘探。 Brands share showrooms and overlap intentionally to encourage exploration. 虽然没有新品牌得到确认,但切里的全球总部也可能在未来增加品牌,该总部还负责监督Exeed、Luxeed、Jetour、icar、Karry和Rely。 While no new brands are confirmed, future additions could come from Chery’s global headquarters, which also oversees Exeed, Luxeed, Jetour, iCar, Karry, and Rely. 目前的重点是澄清每个品牌的身份,并确保澳大利亚产品、设计和零售经验强劲。 The current focus is clarifying each brand’s identity and ensuring strong product, design, and retail experiences in Australia.